Focus on international e-commerce and customer experience
RIEDEL is a centuries-old traditional Austrian business with a world-famous brand in the luxury segment. For hundreds of years RIEDEL glass has accompanied wine-drinking for an exquisite and unforgettably pleasurable experience.
The digital art of wine. Timelessly modern design, needs-driven content and lots of tiny details – - that's the goal of this e-commerce platform.
The e-commerce platform bridges the gap between RIEDEL's traditional corporate design classicism and its new and creative design language, and is inspired by numerous subtle details. Clear and elegant imagery, refined illustrations, tasteful animation work and emotive images.
Facts & figures
1500 products, 2380 CMS pages, 35 countries, 20 payment APIs, 15 project members, 10 months and 2 impressive technologies: Magnolia & commercetools.
Together, as a team, we have raised RIEDEL to the next digital level.
Should an online shop do far more than sell products? This platform engages wine lovers, and provides them with relevant information. Carefully-tailored content elements inform wine connoisseurs about – which wine glasses suit which grapes, recommended drinking temperatures, colours, flavours and aromas.
RIEDEL glasses are sold across 7 regions of the world - from Austria to Australia, the USA to the United Arab Emirates. The website is available in 35 country versions and in 5 languages.
The sheer scale of the project, and the emphasis on an integrated content and e-commerce platform, made it essential to guarantee well-designed and structured internal workflow.
We chose a very special partner for the relaunch of the entire RIEDEL online marketing infrastructure; one able to deal with distribution channel complexity, and to do justice to such an exquisite product. pixelart is a partner capable of taking our special ideas, and implementing them in all their unique glory.
Find the perfect glass
Red wine, white wine, Riesling or Champagne: Do you know which glass is best suited to which grape? The new "Wine glass guide" helps you select the perfect glass.