Is action required regarding the digitalisation of your company? You're not alone! But what's the point of implementing great measures without a solid digital strategy? We show you what's important, and how to compile a great digital roadmap.
How much digitalisation? And how fast?
No area of a company can escape the concept of digitalisation; corporate communication, IT or personnel marketing. Initial goals are often expressed roughly: "To keep up with the competition on the digital playing field" or "To digitise our processes". But what's essential? What's the best place to start the process of digital development?
pixelart and your digital roadmap
How about an external sparring partner to help develop a strategy for the next steps? What to expect from cooperation with pixelart:
Four steps to a corporate digital roadmap
You may be expanding, launching a new product, or clarifying your market positioning: The joint digital roadmap is a solution to your specific questions and goals. Together we assimilate a range of possible solutions. When the best solution has been identified, we deliver a plan containing measures, projects and budgets. The digital roadmap is developed in roughly four steps:
Get to know us!
What are the main tasks? What do you need? Let's meet, get to know each other, and find out how our agency can help with your specifics.
Research & analysis
pixelart begins by analysing your current status, goals and market environment. Our goal: To develop ways of harmonising these categories.
We meet to present and discuss the latest findings and recommendations, and to agree a logical framework for further steps.
Developing the roadmap
We compile a roadmap that covers all recommendations, and discuss the next steps.
You receive the result; a detailed and focused digital roadmap featuring:
✔ Prioritised steps toward achieving goals
✔ Concrete recommendations for action and to-do lists
✔ Coverage of all the core disciplines in digitalisation
✔ All the strategic pillars and next steps
For the renewal of BECK's digital customer experience, we were looking for a competent partner who would bring our new brand identity and brand architecture to life in the digital space and create new, modernized access to our target groups. With pixelart we have found a team of digital experts who have poured our requirements into a clear, inspiring digital marketing strategy and have taken us to a new level in our transformation from OEM producer to brand supplier.