Overview

Search Engine Marketing (SEO & SEA)

Improve your rankings, place adverts on search engines to attract more traffic to your website: An important skill in great demand in Digital Marketing is search­engine­marketing - and therefore our SEO and SEA know-how.

Visualisierter Einfluss von Suchmaschinenmarketing auf Websites

No.1 in the Google rating?

We don't bait customers with promises. SEO and SEA are about more than just rankings, clicks and visibility. The question is: What role does search engine marketing play in achieving your business goals?

Blick über die Schulter eines SEO Experten bei der Arbeit

Effective SEO – right from the start

Launch management, domain concept, technical SEO: A good set-up at the start of a project is the basis for every relaunch. What good is an excellent website if it can't be found? What good is premium design without any traffic? pixelart is the agency that provides the SEO experts needed to guarantee your success.

Search engine optimisation – Our services

Single audits, ongoing consultation or a specific optimisation programme… The way we work together is completely up to you. Here's a look at our service portfolio:

  • Technical SEO

    From indexibility to crawlability: Technical SEO is the basis for all further optimisation.

  • Content SEO

    Effective SEO without content? Unthinkable! We're happy to help with all content optimisation.

  • Audits & analyses

    All SEO factors at a glance: Individual analyses locate areas of website potential.

  • International SEO strategy

    Countries, languages, and URL structures: A sophisticated SEO & domain concept is especially important for international pages.

  • Launch management

    We accompany your relaunch and make sure search engines can read your website.

  • Offpage measures

    Widescale link-building is out. Today, quality content is a prerequisite for backlinks to your page.

Superior content and optimised user experience. We provide the support that ensures you offer exactly that to the search engines.

Thomas Czernik
Senior SEO & Web Analytics Manager
Beispiele von Ads auf verschiedenen Plattformen

SEA – Your ads on Google & Bing

Increase brand awareness, attract valuable customers, and leads: Place paid ads on Google, YouTube, etc. Before you launch, make sure you have clearly defined your goals and target groups.

Mitarbeiter hält einen Vortrag über Suchmaschinenmarketing

Branding or performance?

Do you intend to boost public awareness of your business or brand with a branding campaign? Or should a performance campaign raise your conversion rate? pixelart is a partner with experience in both fields.

Search engine advertising – Our services

From strategy to creation to controlling: For us, SEA goes far beyond ads. That's why we offer assistance in the following areas:

 

  • SEA strategy

    Quantifiable goals, the right channels and ad formats: We cooperate closely on the development of your SEA strategy.

  • Campaign set-up

    Research into competitors and keywords, campaign structure and tracking are only some of the essentials for a tidy set-up.

  • Targeting

    Finely-tuned targeting minimises scatter loss. A precise target group definition is the key.

  • Ad production

    Made-to-fit display, copy and video ads are developed with our content team.

  • Ongoing controlling

    Our SEA team continuously identifies new ways of boosting KPIs and promotional performance.

  • Reporting

    All the key figures at a glance! We are always delighted to compile specific reports or dashboards.

Data-based, goal-orientated, and empathetic: Our search engine adverts are aimed at your customers and their needs.

Mitarbeiter hält einen Vortrag über Suchmaschinenmarketing
Renato Novak
Senior Digital Marketing Manager
Bildschirm zeigt Stellenausschreibung für SEO und Web Analytics Manager

Trending topics

Trends come and go in SEA and SEO. We are always completely up-to-date, test all the latest solutions carefully and objectively - an approach greatly appreciated by customers, many of whom have been with us for years.

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