Overview

VR & AR interfaces

Mixed realities is a growing market. This is just the beginning of a revolutionary develop­ment. People and their relationship to technologies will undergo radical change as reality and digitality merge.

VR-Brille wird getestet

This is no longer a future dream. XR technologies have long-since grown out of the prototype stage and are being increasingly deployed in a whole range of applications - whether orientating or identifying real-world objects via Google Lens, using an augmented reality automobile configurator or enjoying gaming experiences involving full immersion virtual reality.

Today's exotic is tomorrow's new normal.

Mitarbeiter präsentiert vor Publikum
Ben Zehrfeldt
Creative Lead

READY FOR IMMERSION

So, what's the fascination? Are these superfluous functions or do they provide real benefits? There's no stopping the trend towards increasingly natural user interfaces. Screens are ceasing to be our point of contact as the interface increasingly merges with the environment. 

THE TIME IS NOW

Mixed realities are products of our merging with the real world. Past technical barriers are becoming increasingly obsolete, and the benefits are beginning to prevail.

What are the benefits of mixed realities?

  • See more.

    Smartphones are becoming knowing eyes, enabling us to recognise objects and navigate in unfamiliar terrain.

  • Test the products.

    Which colours suit my furnishings? How would this sofa look in my home? AR makes it possible.

  • Customisation.

    Which styles and fittings look best? Tune your surroundings to suit your personal tastes.

  • Anytime - anywhere!

    Navigate space and time. Beam yourself into any chosen virtual reality scenario.

  • The impossible is now possible.

    See cities from a bird's-eye view or hover over the ocean floor. Dreams come true!

  • Please with ease!

    A completely new, enthusiastically technological approach to introducing, explaining, and making lasting impressions with various themes.

XR applications

Examples of XR applications

XR, or 'mixed reality', refers to the entire bandwidth of augmented realities. The transitions are smooth - from augmented reality to full immersion. The two terms of supreme importance are currently augmented reality and virtual reality.

AI based recognition with Augmented Reality visualization

Augmented reality

AR is where virtual items are superimposed onto the real world, to augment it, mostly by way of a smartphone camera. It can be used anywhere, without the need for special hardware or restrictions - on the street, in the office or the tube train.

VR experience in combination with a real swing

Virtual reality

 

VR refers to complete immersion in a virtual environment. VR headsets shut the outside world out for the wearer, so their use is mainly limited to entertainment applications, fairs, exhibitions, and private contexts.

The future is now

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