Overview

AI turns data into insights and insights into action – that’s what sets it apart

Overview

More revenue. Greater impact. Less guesswork.
Success in digital business requires faster, more informed decisions — based on real facts, not gut feeling.
But that’s exactly where the challenge lies: the journey from raw data to clear decisions is often long, complex, and full of obstacles.
Analysis takes time, interpretation is lacking, and action is delayed.

Searching for the common thread

There’s no shortage of data — but true insights are often missing.
What’s lacking is context: the common thread that turns numbers into a story we can actually understand.

Tools like Google Analytics, Matomo, or Clarity provide vast amounts of raw data and snapshots. But that’s also where the problem begins. Without a broader perspective, the data remains hard to interpret and offers little real guidance for action.

And those are just a few sources. Add campaign performance, order data, CRM records, social media interactions, newsletter metrics, and external market figures — the list is (almost) endless.
Only when these sources are intelligently connected and placed into the right context can meaningful insights emerge. That’s when data becomes a solid foundation for decisions that make a real impact.

Unsere Lösung

A corporate custom GPT

For more effective e-commerce and higher conversion, for example.
Trained on industry-specific knowledge and connected with your structured system data from a wide range of sources.
These data sets are automatically cleaned, analyzed, and enriched with relevant algorithms beforehand.
The result: clear, actionable recommendations aligned with your business goals — clearly articulated and ready to use.
Plus, real answers to your questions.

Begriffe-ABC

Turning data mess into clarity: A glossary for getting started

Data & Sources: Spreadsheets, platforms, dashboards, customer data. Often isolated, unstructured, and disconnected — creating a difficult-to-use data landscape.
Algorithmic Matching: Algorithms bring order to vast amounts of data by detecting patterns, clusters, or outliers, transforming fragmented numbers into usable foundations for insights.
Insights: The story behind the numbers: Why does something perform better? Where is untapped potential hiding? Insights provide answers that raw data alone cannot.
Actions: Data only leads to progress when concrete to-dos are derived. Numbers alone rarely drive change.
Custom GPT: A specially trained AI that combines industry expertise and up-to-date knowledge with your data. It delivers answers and recommendations that are clear, fast, and actionable.
Data Insights: Valuable insights drawn from structured, current data sources such as websites, analytics tools, newsletters, social media, or campaigns. They reveal things like how many users visit a page, what they click on, where they drop off, or what they buy. But at first, these are just raw data.What matters is the interpretation and clear recommendation of what to do next. This is exactly where our AI-powered solution comes in: It analyzes, prioritizes, and derives targeted action steps.

There’s no shortage of data — but it’s often underutilized

Every company has plenty of data.
But it’s often scattered, hard to access, or analyzed only sporadically.
And even when analysis does happen, it’s often so complex that it leads to few concrete actions.

Another challenge: only a few employees have the expertise needed to interpret data effectively.
And those who do are usually so tied up with day-to-day tasks that there’s simply no time for deeper analysis.

Good to know

Customer Lifetime Value

When data becomes real answers: Data-Insights

We talk about data insights when raw numbers turn into concrete understanding:

Why does one product perform better than another?
Where do users drop off in the funnel?
Which target group delivers the highest customer lifetime value?
Or which item converts prospects into first-time buyers the fastest?

Such questions are often difficult to answer effectively with traditional methods. The volume of data is enormous, and the relationships between campaigns, user behavior, and search patterns are becoming increasingly complex.

This is exactly where classic analyses reach their limits.

The solution: AI-driven data analysis, which accesses structured, clean data and clearly derives what truly matters — precise, understandable, and actionable.

Why a gamechanger? This solution creates a new way of working with data — intuitive, accessible, and action-oriented.
Instead of complex analyses, it lets you ask the right questions and get instantly actionable answers. Our AI becomes your personal co-pilot for data-driven work — whether in digital marketing, e-commerce, or business intelligence. We help you get more out of your data, more effectively than ever before.

Mike Glas

Founder/CEO

Our initial AI-powered tool for advanced data analysis

With our custom GPT application, we connect a wide range of digital data sources — from web analytics tools to e-commerce systems like Pimcore and Commercetools, as well as marketing platforms and internal databases.

The AI accesses structured data from all these sources, analyzed with mathematical algorithms. It works in real time, consolidating information and tailoring insights precisely to your individual questions.
It doesn’t stop at describing what happened but also explains why — and derives concrete actions that lead directly to more execution and better performance.

The secret: Knowing what’s going on — and why.

Our specialized AI solution doesn’t just detect events — it truly understands them.
With deep knowledge of e-commerce, KPIs, and user behavior, it finally puts data into a clear context and answers questions that traditional analyses often leave open:

Why did our conversion rate change in March?
Which products are best suited for bundles?
Which campaign achieved the highest cart value — and where is more budget justified?
How can more visitors from country X be converted into customers?
Which search terms reliably lead to purchases — and where do prospects drop off?
What are the main target groups on my website?
What distinguishes high performers from low performers?

These answers are based on real, up-to-date raw data from all systems — intelligently analyzed, clearly communicated, and immediately actionable.
And the best part: our AI continuously learns. It identifies which actions are sustainably successful — and which approaches can be skipped in the future.

In a meeting, we’ll demonstrate how our solution works using synthetic sample data and show the real difference it can make.
You’ll receive clear answers to genuine questions — concise, understandable, and practical. Afterwards, you’ll have a clear understanding of the potential within your data and how our AI solution can leverage it for your business.

Bernhard Hochrainer

Digital Strategist

Key facts

Which services are covered by pixelart’s portfolio?

We conduct workshops with you to guide you step by step on how to effectively use the new access to insights and actions in your daily digital marketing mix.

For digital marketers, e-commerce specialists, and digital e-commerce product managers, as well as anyone managing advertising campaigns for IT or e-commerce projects.
Generally, for companies that generate revenue or leads through their platforms.

Data is raw information. Insights emerge when this data is connected and interpreted. Actions are derived from these insights — they are the next logical step toward impact.

Yes. Our custom GPT is developed with the utmost focus on data protection. Processing is carried out in full compliance with all GDPR requirements. Sensitive data is protected and processed only when necessary.

Almost all digital tools can be integrated: web analytics (GA4, etc.), e-commerce systems (Pimcore, Commercetools), CRM platforms, newsletter tools, social media insights, BI systems, or external market data. The list is flexibly expandable.