DIGITAL TALKS

Why Digital Excellence Starts with Shared Knowledge

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KNOWLEDGE IS KEY

Digital platforms are becoming more complex, technologies are evolving rapidly, and expectations for digital products continue to rise. At the same time, the role of agencies is changing: it’s no longer enough to simply execute, there is a growing demand to contextualize, think ahead, and provide orientation.

It is precisely from this ambition that the Digital Talks at pixelart emerged: a deliberately designed internal format that fosters continuous learning, makes expertise visible, and enables interdisciplinary exchange – practical, accessible, and grounded in open dialogue.

PLATFORM FOR INTERNAL EXPERTISE

The Digital Talks follow a clearly defined format that has evolved over many years and have been a fixed part of everyday agency life for six years. Every two months, colleagues come together for around one hour, on site at the Salzburg office and in parallel remotely. The sessions are recorded and made available afterwards.

Each session features two to three impulses from different disciplines, offering insights into current topics across technology, design, project management, or strategy. The focus is deliberately on context and interpretation rather than depth of detail – with clear learnings drawn from real projects.

At the heart of the format is the visibility of internal expertise. Colleagues actively contribute topics that matter to them on a professional, strategic, or personal level. The content is curated collaboratively, with the aim of creating a safe space for perspectives, exchange, and inspiration.

For me personally, the Digital Talks are a key lever for building bridges of knowledge across our disciplines and business units. It’s not about perfect presentations, but about learning from one another and giving our expertise a platform.

Kathrin Hackl
Lead Web Developer & Certified WebAccessibility Expert

INSIGHTS

How versatile this format is became particularly clear at the last Digital Talk, where three impulses and perspectives from different disciplines were presented and discussed together.

 

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TRUE SIMPLICITY IS DEEP

Design & shifting perspectives

An impulse from the Creation team highlighted one key insight: overload is not a purely digital phenomenon. Whether it’s crowded cities, algorithm-driven feeds or digital products, everything is increasing, making it harder to distinguish what is truly relevant from what is merely noise. The central question therefore is not what is new, but what lasts.

Three theses helped to make this question tangible: 

  • Structure helps identify the right idea at the right time

  • Amid TikTok and doom-scrolling, simple ideas with substance stand out

  • Even the best idea needs a story to create real impact

The impulse made one thing clear: good design does not emerge from maximum stimulation, but from clarity, reduction and strong storytelling. An insight that is becoming increasingly relevant for digital products as well.

CASE STUDY

Project Insights: Digital ticketing solution for Sölden

A project team shared insights into a comprehensive e-commerce and ticketing project for Sölden. The focus was on conceptual decisions, user guidance and technical challenges throughout the implementation.

Particularly valuable was the open discussion of learnings, highlighting not only what worked well, but also aspects that would be approached differently in future projects.

 

EXPLORE CASE STUDY

FROM KEYWORDS TO CONTEXT

Looking ahead: AI, entities and digital visibility

The third impulse focused on a topic that concerns many organisations but often remains abstract: AI-driven systems and their impact on digital content. At the centre of the discussion was the concept of entities.

Traditional search engine optimisation has long been heavily keyword-driven. AI-based systems work differently. They interpret content contextually rather than linearly.

Instead of individual keywords, entities take centre stage: real-world things, concepts or organisations with attributes, relationships and context. AI systems increasingly evaluate content based on how clearly these relationships are represented.

 

What this means for digital platforms:

  • Number

    Content must be clearly structured.

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    Topics need to be distinctly defined and meaningfully interconnected.

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    Websites must make it clear what they stand for and what they represent.

LEARNING IS PART OF HOW WE WORK

The different impulses make one thing very clear: the Digital Talks are not an internal feel-good format, but an integral part of how we work. They are based on the belief that strong digital solutions emerge where knowledge is shared, reflected on, and continuously developed.

Knowledge is not hoarded, but intentionally made visible, to build interdisciplinary bridges and encourage exchange across teams. Experts are given space to contribute their perspectives, regardless of title or role.

At pixelart, we are proud of the depth of expertise within our teams and of the fact that we actively share that knowledge with one another.

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QUALITY THROUGH EXCHANGE

Digital excellence does not emerge in isolation. It emerges where ideas meet, experiences are shared, and new topics are explored and contextualised together.

The Digital Talks create that space - quietly, consistently, and without grand staging, yet with lasting impact.