Overview

Web Content Strategist | Senior (all genders)

Start: immediately
Total hours available: full-timeor part-time from 30 h
Location: Salzburg or Vienna

As a Web Content Strategist at pixelart, you develop content concepts for websites and digital platforms that are strategically sound, user centered and effective. You combine web know how, strong editorial skills, SEO and GEO expertise with a good understanding of brands, target groups and digital touchpoints. You think content through from concept to go live: from page structure, messaging and copy to content guidelines and quality assurance. Together with Concept, UX, Design, Development, Project Management and Marketing, you ensure that digital experiences are clear, relevant, search optimized and cleanly implementable in the CMS. You use AI tools and automation thoughtfully to make research, structuring, content production and optimization more efficient and future ready.

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Your tasks

Developing content strategies for websites, platforms and digital touchpoints, with a focus on information architecture, page logic, content hierarchies and messaging
Translating brand strategy, target group needs and business goals into clear website structures, relevant content and effective digital user experiences
Conceptualizing, creating and optimizing website content, landing pages, modules and content components along user journeys, search intent and performance goals
Developing content guidelines, tonalities and messaging principles for digital brand experiences
Conducting content audits and deriving concrete optimizations based on relevance, quality, structure, discoverability and user behavior
Applying and further developing SEO and GEO approaches to make content discoverable and relevant for traditional search and AI supported search systems
Using AI tools and automation to optimize research, structuring, content production and quality assurance
Supporting the maintenance, implementation and quality assurance of content in the CMS, including checks before go live
Sparring with clients and internal teams, as well as presenting and explaining content concepts, structures and content decisions

Our Offer

In addition to great benefits, we offer you an annual salary starting at EUR 56,000 gross (incl. holiday pay and Christmas bonus) on the basis of a full-time position. Your actual salary depends on your qualifications and experience.

What you can contribute

At least 5 years of experience in an agency, editorial, content strategy or comparable role in a digital environment, corresponding to senior level
Proven references in developing content concepts for websites, platforms or digital touchpoints
Very good understanding of information architecture, user guidance, content structures and digital platforms
Experience in conceptualizing, creating and optimizing website content, landing pages, modules or digital content formats
Confident handling of SEO, search intent, content logic and performance contexts, as well as interest in GEO and AI supported search
Very good sense for brands, target groups, user needs, tonality and digital communication
Experience with CMS systems and an understanding of how content is structured, maintained and implemented cleanly on the web
Confident and thoughtful use of AI tools, combined with an interest in making content processes more efficient and quality oriented
Analytical thinking and the ability to derive content decisions from data, user behavior, search intent and project goals
Ability to clearly explain content concepts, structures and content, present them convincingly and further develop them in sparring with clients and internal teams
Native level German and very good English skills

Our Offer

In addition to great benefits, we offer you an annual salary starting at EUR 56,000 gross (incl. holiday pay and Christmas bonus) on the basis of a full-time position. Your actual salary depends on your qualifications and experience.

Web Content Strategist | Senior

Apply now!

Our great place to work

That's what you can look forward to at our agency:

px-Flexible

Our work model provides a balance between work and personal life. With px-Flexible, we create a work environment that promotes well-being and increases productivity throughout the agency. Our Rules of Engagement set the conditions for efficient, value-based and successful teamwork.
Team-Spirit

...is a top priority for us. Because the success of our projects is the result of an appreciative and inspiring cooperation. Fun is never missing out. Team events, barbecues on the terrace, regular agency events and always a common goal in mind provide the unique pixelart vibe.
Good Health & Wellbeing

We want our employees to be fit and happy. That's why we offer them not only enough fruit, vegetables and coffee, but also variety in the form of regular yoga, massage and shiatsu sessions for the tired body. At lunchtime, a fresh and well-supported meal from the award-winning chef in the in-house bistro will give you all the energy you need. The cold after-work beer is on us.
More than an Office

We see our unique loft office as a place to work and a living space. That's why we have not only created modern workplaces on 3,000 m². We have social spaces for creative exchange, places to retreat when agency life gets too noisy and a shower for our sports fans.
Personal Development

Change and further development are an important part of our philosophy. The individual development of our employees is part of our everyday work. Personal development roadmaps with internal so called SkillSessions, our digital talks and exciting impulses from external speakers and coaches accompany us on our digital journey at pixelart. For all bookworms, there is a diverse library.
Great Projects

Our work is as versatile as our customers. In the process, we realize digital visions and develop customized solutions. We always pursue the goal of getting the best out of each individual project. That's how we design digital experiences that will be remembered.
Sustainable Mobility

We are aware of our responsibility for the environment and society. That's why we support our team members in getting to the office in the most environmentally friendly way possible. We finance the climate ticket for public transport for our employees from the first day, support car sharing and rely on e-mobility for our company vehicles.
Talent Hunting

In our recruiting, we also rely on the network of our employees. Does an acquaintance or friend match to one of our advertised positions? Perfect - if the vacancy is filled successfully, our employees receive attractive bonuses.
Value-Based Work

Our values form the foundation of our corporate structures and are the central focus of our daily cooperation. In all our activities, we are guided by them, because they are not just signposts, but the path to our goals.