A digital touchpoint with emotion.
DS Automation’s new corporate website takes the company’s digital presence to new heights. Digital branding, a modular design system, animated 3D content and structured web development bring the brand and its innovative products to life.
A modern look is increasingly often achieved when a digital relaunch begins with a brand identity refocus. Here it involved subtle changes to the corporate design, and covers several aspects, including new basic shapes and colour palettes. Defining essential values and elements ensures brand recognition across all channels.
All the visual elements were produced especially for the new digital touchpoint – from sketches to the finished animations. We ensured the details of every item in all areas formed a carefully-combined whole. The result is a professional showcase and a homogenous image throughout the entire website.
A very special highlight is provided by animated 3D renderings of the DS Automotion vehicles. Renderings are an ideal means of highlighting the features and attributes of each product. Animated 3D models of each vehicle were generated using existing CAD data and integrated into the website, enabling complex products to be experienced multidimensionally by the user.
3D content takes product storytelling to another level. The very latest technology and motion design are used to demonstrate and emotionalise vehicles for users on the product detail pages. Precisely formulated blocks of copy complement the visual content.
The applications of DS Automotion products are demonstrated via specially-produced short video loops. The rich and powerful colours of the autonomous vehicles contrast strongly against a bright, monochrome background. The short sequences provide a unique presentation of the versatility of these products and their functionalities.
The visual presentation of the sectors in which DS Automotion is active required expressive and theme-specific visuals chosen to harmonise perfectly with the design of the website. The result is consistent and distinctive DS Automotion imagery for a digital corporate presence that works across all channels.
Translating complex DS Automotion systems into the simplest possible form of presentation was a major challenge. We developed a special code of shapes for the website, based on a pool of 16 animated icons, to enable product benefits and characteristics to be explained at a glance - and which can be used for a wide range of purposes.
There’s a perfect interplay of User Interface and User Experience on the DS Automotion corporate website. All the predefined brand elements are clearly distinguishable – from the largest module to the smallest component. This guarantees a seamless combination of unique experience with perfect usability.
Cooperating with pixelart was always a constructive, productive, enjoyable and cordial experience. The results speak for themselves: We’ve definitely managed to issue a major statement to the rest of our industry.