Corporate Experience
with Augmented Reality Product Advisor

Corporate Experience
with Augmented Reality Product Advisor

Austroflamm stands for timeless design and ultra-modern technology – for its wood and pellet-fired stoves, and on the corporate website. The underlying technology, Pimcore, enables this site to combine an online shop, product showcases and content management.






Superior design, attractive and relevant content and complementary services generate a pioneering user experience that adds value to the brand.


  • Consulting and Concept Design

    We collaborated with Austroflamm to enhance the user experience on their website. We developed a clearly and comprehensibly-laid-out website structure to create space for all the right content and additional services.

  • UI/UX Design

    A well-balanced combination of a clearly-laid-out interface and intuitive interactions guarantees a special digital experience. Full-scope functionality drives maximum usability for all user groups.

  • Needs-Orientated Content

    Target group-specific content was produced based on a content roadmap. Emotional story-telling and search engine-friendly copy are also keys to the success of the website.

  • Augmented Reality

    The integration of augmented reality is intended to assist customers in the decision to buy Austroflamm products. Vectary 3D modelling creates an immersive user experience.

  • PIM System and Online Shop

    Pimcore facilitates the ideal interplay of product showcasing and an online shop. The result is an informative and clearly-structured digital touchpoint for users and simple maintenance procedures for editors.

Product Pages

The clear structure of the interface on the product detail pages gives the spotlight over to the attractive designs and special technological features of Austroflamm’s products. There is plenty of room for informative copy and a selection of detailed images. Custom-developed icons highlight the special features of each product. The overall layout combines ideally with atmospheric stove photography to generate the perfect cosy and homely mood.


Augmented Reality

An augmented reality tool on the product pages fuses digital and real worlds for a fascinating user experience that positively influences purchasing decisions. Users can position Austroflamm’s superior-quality products precisely where they are needed using a smartphone. This way an Austroflamm stove can be experienced long before it is installed a home.



Technical data and product-related downloads are made accessible via an overlay. This ensures product pages don’t appear overloaded and users find relevant information with a single click.


Shopping Experience

The online shop for spare parts and accessories is an additional service on Austroflamm’s corporate website. Spare parts are assigned according to the model of stove. This structure has a positive effect on usability and makes it easier to search for the right spare part for each Austroflamm product.



Pim Data System

Product-related data sets are managed in the background via a smart PIM system. This is where they are augmented with visual elements and text to guarantee the design style remains the same on all pages.


Austroflamm’s requirements are met optimally using Pimcore’s PIM features. Despite the comprehensive product structure, back-end functionality remains clearly structured for editors and, in combination with ‘Elasticsearch’, users benefit from high-performance front-end results.

[Translate to English:] Valentin Sampl
Valentin Sampl
Senior Web Developer


Pimcore is the right solution for those seeking an experience management platform that brings together comprehensive product data sets with meaningful content. Central management of product, customer and dealer data, ensures a convincing user experience.


The excellent new design of our website reflects the brand perfectly. Pimcore’s flexible functionality enables us to provide customers with all the services and information they require.

Harald Wohlfart
CFO / Prokura Austroflamm

Product Experience

Are you seeking a solution that combines complex data management, skilled story-telling and an online shop?