Connections that inspire - a digital touchpoint for more than 30,000 products
Based on an all-new concept, not only the digital brand presence of BECK was raised to a new level. The relaunch also marked an important milestone on the road to digital transformation for the entire company.
Just as BECK always is a pioneer in fastening technology, the digital presence was also intended to underpin the company's pioneering role. Digitalization has already found its way into many of the company's processes and is now also being applied to communication. With the new website, however, BECK goes one step further than the classic product presentation and offers stronger insights into the values of the company, the highly lived innovation culture and much more.
Pimcore was chosen as the technological basis. In a central backend, the two new websites are controlled via a multi-client solution. A common PIM system with connection to the ERP system of BECK facilitates an organized and at the same time flexible management of more than 30,000 products. Master Data Management (MDM) and a Digital Experience Platform (DXP/CMS) harmonize and consolidate the variety of data.
A big part of the digitalization was also the revision and redesign of the content. In a joint workshop, we defined visions and goals and discussed suitable and contemporary content for the new website. Based on the results, we provided BECK with the necessary know-how and tools to independently create the content by means of a hands-on process.
Selective highlight content such as animated product headers or 3D close-ups round-up the newly created content. These elements underline the innovative character of the company and form visual points of attraction for users.
The interaction of modern web design and the PIM functionality of Pimcore has not only lifted our digital brand presence and the presentation of the products to a whole new level, but has also given us a perfect tool to present our content in a contemporary way and to adapt it independently, quickly and with maximum flexibility to the information needs of our customers.