Building Rosenbauer’s new global experience – from data to design.

Website relaunch for Rosenbauer.com: Creating a powerful global platform for the world’s leading firefighting technology brand.

Strategy & Consulting

Data & Traffic Analysis
Domain Strategy & Information Architecture
Language and Localization Strategy

Digital Marketing

SEO & GEO Optimisation
Tracking Concept incl. DMP
Google Analytics 4 Setup & Implementation

Design System & UX

Scalable design system with Figma
Country-specific user journeys
Prototyping & usability tests for desktop and mobile

Technical implementation & system integration

System architecture & security concept
Development of central CMS by Pimcore
Migration of TYPO3 and external data
Automated imports & URL mapping

Rosenbauer

The new platform translates the pioneering spirit of a global technology leader into the digital realm – with a clear, emotional and modern user experience.

challenge

Global content structure for international markets

Rosenbauer’s digital presence spanned multiple systems, languages and regional requirements. The challenge: to merge this complexity into a single, coherent platform. By developing a scalable content structure, we created a global system that brings local relevance and global consistency together in one seamless experience.

The website relaunch was a true co-creation project – agile, focused and technically top-notch. The result is a high-performance platform that showcases our digital strength and inspires users.

Jürgen Eppinger

Head of Digital Marketing

Userflow & UX

Design consistency meets intuitive navigation.

Rosenbauer’s new website delivers a modern, intuitive user experience that reflects innovation and progress. Clear navigation, quick access and concise teasers lead users directly to relevant content, from cutting-edge technologies to vehicle innovations. A consistent design system ensures visual harmony and usability across all devices, creating a platform that unites information, emotion and conversion in one experience.

[Translate to English:] Screenshots vom Designsystem

Migration

Transforming content into a coherent brand experience

Content from multiple systems, including TYPO3, SharePoint and Engage, was merged into a single, modern structure. Beyond migration, this meant rethinking how information is presented: content was condensed, aligned with audience needs, and connected through clear storytelling. The result is a consistent, user-friendly platform that makes Rosenbauer’s innovation and brand essence tangible in the digital space.

International

One system for many markets

The new Rosenbauer platform unites global consistency with local flexibility. It reflects the brand’s international strength while allowing content to adapt to regional, linguistic and cultural needs. With customisable homepages, flexible navigation and clear structures, Rosenbauer’s digital presence combines global impact with local relevance, creating a consistent brand experience worldwide.

‘The relaunch impressively demonstrates how consistent brand management and modern technology can work together to create a lasting customer experience. We are proud to have achieved this important milestone together.’