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Targeting success - holistic digital marketing for Schlotterer.
Schlotterer is the leading manufacturer of intelligent, external sun protection systems in Austria and has long established itself beyond national borders. The company is not only setting new standards in the production of external venetian blinds, roller blinds and shutters. In digital marketing too, Schlotterer aims high and has therefore been relying on us for several years as a leading full-service digital agency.
Strategy first
Impactful content - from concept to goal achievement
The website schlotterer.com is the centerpiece of Schlotterer's digital presence. Designed and developed by pixelart, we understand that it's the content that brings a website to life. Ideally, this content is continuously analysed, updated, and optimised. Whether it's about a product innovation, a significant topic in the sun protection industry, or an advisory article in the digital magazine, we ensure that new content is not only aligned with the needs of the users but also contributes sustainably to the company's objectives.
Make it measurable
Solid data as a basis for future decisions
In order to test the success of goals and measures, we rely on consistent measurability across all channels. The basis for this is a comprehensive tracking and tagging concept: the Digital Measurement Protocol (DMP) defines conversions, events and extended measurement points in Matomo. Based on this data, we draw conclusions for future campaigns, SEO and content measures as well as further website developments and thus utilise learning effects.
Motivating success
Visible ranking improvements and more traffic
Current data from web analysis shows: The perfect interplay of SEO, content and strategy is paying off. By expanding and developing content and comprehensively restructuring the website, we were able to significantly increase traffic via organic search results last year.
The website recorded around 20 per cent more website visits via search engines.
A business-relevant keyword achieved considerable success and rose 55 positions to position two compared to the previous year. The creation of content on user-relevant issues also enabled new topics to be covered in the organic search. Furthermore, we are implementing selected text, image, and video ads within the Google network where it strategically makes sense.
Professional, flexible and uncomplicated communication - that's exactly why we value pixelart and can absolutely recommend the collaboration. Thanks to the various specialists, our topics can be realised holistically and efficiently. This ensures a consistent appearance and the design runs like a red thread through all channels.
A consistent approach
Integrated social media communication
Whether organic or paid, we also have several experts working with Schlotterer in the area of social media to create a consistent brand experience. It's not just about content perfectly tailored to the channel, but also to the target group. Posts on LinkedIn work according to different principles than editorial posts on Facebook. Pinterest ads offer other possibilities than meta ads. The basis for all measures is a clear strategy and an editorial and campaign plan, including regular jour fixes with the customer, where we constantly discuss new opportunities and ideas.
From campaigning and SEO to brand and content - our expert team for Schlotterer is interdisciplinary and diverse. A robust overarching strategy is crucial to effectively align digital activities with corporate goals, create synergies, and achieve measurable success.
One team, one vision
For more efficiency and impact in digital marketing
With us, Schlotterer has a central point of contact for all digital marketing measures at its side. One advantage of this is that the customer saves time and resources that would otherwise be required for briefings and coordination with several agencies.
The longer our partnership, the deeper our mutual understanding of the respective industry. We are constantly immersing ourselves in the fascinating world of sun shading systems and our contacts at Schlotterer are always up to date with the latest trends and developments in digital marketing. On this basis, new ideas for measures that take the Schlotterer brand to the next level digitally are constantly being developed.
