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The future of ticketing – e-commerce solution for Sölden and Gurgl
Seamless user guidance, embedded in the brand worlds of Sölden and Gurgl: Comprehensive e-commerce ticketing systems were developed for Bergbahnen Sölden and Gurgl, uniting ease of use and intelligent technology for a cohesive digital experience.
- Design system & UX concept
- User testing
- Technical implementation
- Tracking integration
- Pimcore DXP/ECOMMERCE
- Storybook
- Figma
- Amazon Web Services (AWS)
- Cloudflare
- skidata
- incert
- Smart Pricer
- Hobex
SEAMLESS PLATFORM EXPERIENCE
Go from website to ticket in one smooth step
Building on the relaunch of the Ötztal brand world, e-commerce solutions for Sölden and Gurgl were integrated directly into the respective websites. This creates a consistent experience from inspiration to ticket purchase, optimally tailored to design and functionality. Unlike externally operated shop systems, the solution is based on a fully integrated portal logic with Pimcore as the central platform. Third-party providers are connected via a microservice architecture based on AWS, while data collection is ensured via seamless data layer integrations for consistent tracking.
SMARTER SALES FUNNEL
Cross-selling and upselling incorporated directly into the booking process
The ticket shops are structured to highlight relevant add-on offers right within the booking flow, enabling targeted product placement and efficient use of sales potential.
DYNAMIC PRICING
Dynamic price control
The connection to Smart Pricer enables dynamic pricing directly in the ticket shop. Pricing can be flexibly adapted to demand, season, or audience, enabling better capacity management and full control for the sales team.
CONNECTED INFRASTRUCTURE
Direct connection for smooth ticket access
Via an interface to Skidata, purchased tickets are processed directly in the system and made available for access control. The technical connection ensures a reliable, end-to-end solution from online purchase to the turnstile.
BOOSTING DIGITAL SALES
Purchase vouchers and redeem them directly in the shop
Thanks to the API connection to Incert, vouchers can be purchased directly in the ticket shop and used as a means of payment. The integration broadens the the range of products on offer and opens up new sales opportunities in digital distribution.
Skidata – the integrated access solution and ticketing platform for mountain sports regions.
Incert – the solution for seamless voucher sales and easy redemption directly on e-commerce platforms.
Smart Pricer – the intelligent solution for dynamic pricing and flexible tariff models.
The digital integration of ticket shops is an important step in our strategy to make the experience for our guests even more convenient and future-oriented.
SMART SLOT RESERVATION
Time slot reservation and print@home tickets
For admission to the 007 ELEMENTS interactive museum in Sölden, a slot booking system with print@home tickets was also implemented. When purchasing tickets, users select their desired time slot and receive their ticket for immediate use.
