Online & Performance Marketing

Online & Performance Marketing Agency: We are your partner for effective and targeted digital marketing.

The Challenge
Our Solution
How we do it
Examples
Our Technologies
The Essentials
Your Contacts
Case Studies

THE CHALLENGE

How can you ensure you reach your target audience, increase your visibility and make the most of your marketing budget?

In an increasingly digital world, we are all spending more and more time online. So it's more important than ever that your messages land exactly where your target audience will find them – and without blowing your marketing budget.

The challenge in online marketing is to keep up with the ever-changing digital landscape. To stay competitive and effectively reach target audiences, businesses need to be agile and adaptable, regularly updating their strategies and tactics. We offer holistic online and performance marketing solutions and ensure that you not only keep your finger on the pulse, but set the pace.

Verschiedene Formen die miteinander verbunden sind

OUR SOLUTION

To be successful in online marketing, one thing is particularly important - a well thought-out digital strategy tailored to your business objectives.

We don't look at your digital channels in isolation, but create a coherent overall picture that encompasses all relevant touchpoints. Whether it's search engine optimisation, social media marketing or full funnel campaigning - our team of experts is ready to provide you with comprehensive advice and work with you to implement it.

The focus is on optimising performance and we keep a close eye on your key figures. We emphasise long-term, trusting partnerships and thus gain a deep understanding of your products and services as well as the needs of your target groups.

HOW WE DO IT

From concept to conversion.

We take a holistic approach to raise your digital presence to a new level. The professionals in our digital marketing team cover all disciplines of online marketing and look at projects from many different angles.

Our projects are successful because we customise the scope to your individual needs. This ranges from the basic strategy and specific analyses in the areas of SEO and social media to comprehensive e-commerce tracking and campaign support.

Depending on your requirements, we offer workshop formats, consultations or complete packages with ongoing support in all disciplines. No matter how far along you and your team are in your digital journey, we will pick you up and accompany you on the path to successful online marketing.

Examples

Further online & performance marketing projects

Riedel

eCommerce tracking with matomo for Riedel's international eCommerce platform and the clients SPIEGELAU & NACHTMANN.

Bründl

eCommerce tracking with Google Analytics 4 for the international rental platform of Bründl Sports, search engine optimization (SEO).

Schlotterer

360° online marketing, search engine optimization (SEO), tracking & web analytics, brand & performance campaigns (SEA & social ads), social media.

Kaindl

360° online marketing, content management, search engine optimization (SEO), tracking & web analytics, brand & performance campaigns.

Wiehag

Employer branding campaign, idea, content creation, tracking & web analytics, search engine optimization (SEO).

Lagermax

Social media strategy & guidelines, employer branding, brand & performance campaigns.

Grass

Tracking & web analytics, basic search engine optimization & launch management, brand & performance campaigns.

Techno-Z Urstein

Brand & performance campaign.

Our Services

We start with your digital marketing status quo.

Online marketing plays an important role in the marketing mix of modern companies. We offer you support.

Digital Marketing Strategy

We develop customized online marketing strategies and advise you on optimizing your digital communication.
Tracking & Web Analytics

We use data analyses and implement individual tracking concepts to measure success and increase efficiency in the long term.
Performance Marketing

We plan and optimize performance marketing campaigns based on sound data. This is how we achieve quantifiable results on different channels.
Search Engine Optimization (SEO)

We support you in analyzing and optimizing your SEO strategy through on-page and off-page optimization to improve your ranking.
Social Media Marketing

We support you in establishing an effective social media presence - from the selection of the appropriate channels to the right content.
Digital Campaigning (Social Ads & SEA)

We implement target group-specific online campaigns that increase visibility, traffic and conversions.

Digital Marketing Strategy

From vision to implementation

A well-founded online strategy serves as a compass and enables companies to position themselves successfully online and to achieve the set goals. It helps to select the right channels and measures to address the target group appropriately, and thus increases visibility and maximize conversions. We develop customized concepts with you and accompany you on the way to a strong online presence.

Einsicht in das Tracking und die Analyse einer Website

Tracking & Web Analytics

Using potential effectively

Web analytics and tracking often offer untapped opportunities to optimize your website. We show you how to carefully analyze user behavior, use campaign tracking to assess the effectiveness of your marketing strategies, and use data to derive concrete action steps. With server-side tagging, the creation of an individual tracking concept, the use of Google Analytics (GA4), Matomo and other tools, we take an analytical look at the big picture and provide targeted recommendations for action.

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Performance Marketing

Campaigns for measurable success

Whether it's product sales, newsletter sign-ups or advertising, performance marketing enables efficient use of resources and evaluation of results. The key to success lies in focusing on specific goals. To achieve these, we develop data-based campaign strategies for various channels with measurable results. Through continuous analysis and eCommerce tracking, we improve your ROI. This allows you to continuously track your results and automate your marketing activities.

Search Engine Optimization (SEO)

Visible from the start

Launch management, domain concept, technical and content-related search engine optimization: A good set-up at the beginning is the basis for every relaunch. After all, what good is the best website if it can't be found? Our SEO experts accompany you every step of the way and ensure that your website is found. In individual analyses, we also show you possible potential after the relaunch.

Social Media Marketing

Using social media strategically

Social media platforms such as Instagram, LinkedIn, TikTok and others are more than just sales channels. They offer the opportunity to increase the brand awareness of companies, to enter into dialog with customers or to recruit employees. We support you in the strategic alignment of your social media presence and develop content that effectively conveys your messages. This allows you to leverage the full potential of social media to increase your reach and strengthen your brand presence.

Visualisierter Einfluss von Suchmaschinenmarketing auf Websites

Digital Campaigning (Social Ads & SEA)

Branding, traffic and conversion

Whether it's an event campaign or an always-on campaign – a seamless user experience along the entire customer journey is crucial for success. Visibility, traffic and conversion rates can be increased through target group-specific measures. With full-funnel campaigning, we offer you a holistic solution that ranges from social media campaigns to video ads and search ads.

Digital marketing requires investment. For us, the focus is on transparent costs, processes and open dialog. With an interdisciplinary perspective and a wealth of experience, we help you assess potential correctly. Together, we make your project a success.

Kathrin Niederreiner

Team Lead Online- & Performance Marketing

Platforms

We are your partner for all the important advertising platforms.

Google Partner – as a long-standing Google Partner, our agency has the know-how and practice for successful online marketing campaigns in the Google advertising network.

Meta Business – we are your partner for social consulting, content creation and social ad campaigns on Facebook and Instagram.

LinkedIn – as an ads agency, we support your business through high-quality lead generation, awareness campaigns and qualitative website traffic.

Microsoft Bing – as a digital advertising partner, we use the platform for our digital campaigns.

Pinterest – as an ads agency, we understand exactly what it means to use Pinterest effectively as an advertising platform for your products.

TikTok – as a digital agency, we help you develop effective social media strategies and online campaigns for this young platform.

Tools

In digital marketing, we rely on professional tools.

Matomo – As an experienced Matomo agency, we are experts in using this powerful analytics platform. We help you gain deep insights into your users' behavior, measure your website performance and implement privacy-compliant tracking strategies.

Google Analytics 4 – We leverage GA4's advanced features to generate data-driven insights that efficiently optimize your online marketing and improve your audience targeting.

Google Looker Studio – With our expertise in Google Data Studio (formerly Data Studio), we transform your raw data into easy-to-understand and interactive dashboards and reports that provide clear insights into your business performance. Enable data-driven decisions with us.

Ryte – As experts in Ryte, we use this powerful SEO tool to improve your website analysis and optimization. With Ryte, we help you identify technical errors, strengthen your online presence and ultimately increase your search engine ranking success.

HubSpot is an all-in-one marketing platform that helps businesses and us nurture customer relationships, generate leads, and optimize sales. With tools for marketing, sales and customer service, HubSpot offers a comprehensive solution for modern digital business.

Iconosquare is a leading social media analytics platform that helps businesses and influencers optimize their online presence. With powerful tools and detailed insights, Iconosquare enables effective marketing on platforms like Instagram and Facebook.

Sistrix is a leading SEO platform that helps us improve their online visibility and increase their search engine rankings. With powerful tools and data analysis, Sistrix helps maximize success in the digital world.