Is AI "The Next Big Thing" we've all been waiting for? Yes! For the first time, unimaginable possibilities are open to us all - the beginning of a new era of innovation and disruptive advances. What are currently simple prompts will soon be fully integrated into intelligent tools that let us create things that seem impossible today.
AI will of course change a lot - also in our everyday work in the area of content. But at the end of the day, it's all about staying authentic and REAL and keeping a big dose of humanity in the face of all the artificial intelligence.
AI image generation opens up a world of limitless possibilities for us. With its creative power and efficiency, we are able to bring unique visual concepts and stories to life. From visualising individual, abstract ideas to creating a unique visual language - it allows creativity to be fully expressed.
AI tools enable us in campaigning to save valuable time in research and data analysis and thus optimise ongoing campaigns more quickly. I think AI will help us to engage more effectively with our target groups and create even more successful campaigns in the future.
In order to ideally utilise the full potential of the new technology on the customer side, the integration of AI in one's own company should be started as soon as possible. The best way to learn is with selective AI test projects in order to establish a fast and secure cultivation of the new technology.