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Systematic beauty - CHANNOINE's user-centric shopping experience
CHANNOINE is a leading brand for luxury cosmetics – timeless elegance and first-class quality are the main focus. The perfect interplay of cosmetics and nutritional supplements enables comprehensive care for inner and outer beauty.
Mission for Beauty
Product staging for a modern brand experience
The products are at the heart of the digital brand presence. A modernized presentation appeals to younger target groups and strengthens the e-commerce business. The revamped e-commerce platform offers an improved user experience and conveys the luxurious brand identity across all touchpoints.
One Stop-Experience
Experience luxurious product worlds in one click
The new e-commerce platform offers a comprehensive digital one-stop experience with customized content. The newly staged image and video content allows users to immerse themselves in the various product worlds and the elegant ambience of CHANNOINE. The quick store and cross-selling functions make it possible to buy products quickly and directly and go through a simple and efficient checkout process.
Convincing Clarity
Digital elegance in every website detail
Large-scale elements, golden color accents and micro-animations give the website an impressive presence and enable clear communication of important product information.
For a project of this size, not only a strategic approach is crucial, but also professional cooperation on an equal footing, open communication and flexibility. Together with our project partner from CHANNOINE, we were able to achieve these goals and establish shared values and trust. The extremely positive feedback from the CHANNOINE community confirms this success and “Beauty with a system” now also shines through a digital presence with a system.
Enhancing Conversion
Increased conversion rate through optimized user guidance
Targeted staging of important interaction elements guides the user and increases the conversion rate. The discreet color coding system enhances access to products and significantly improves user-friendliness through clear categorization.
Personalized Shopping
A personalized shopping experience for every customer
The flexible store system was developed from the outset with the individual needs of various store users in mind. This ensures optimal service for different target groups and guarantees a straightforward and unique shopping experience.
Product Focused
Clear overview, simple selection
The product overview provides a comprehensive insight into the entire range and acts as a navigation aid for finding products quickly and intuitively. Filter options further optimize functionality, allowing customers to refine their search and focus on products with specific requirements.
your Skin, your needs
Online skin analysis
A remarkably personalized approach to products is facilitated through our online skin type analysis. Thoughtfully formulated and straightforward questions offer insights into each customer's unique skin type. Customers can efficiently navigate to suitable products using the search function and access detailed information.
Content for all channels
Maximum presence on all channels through versatile content
From thumbnails to teasers, headers, and full-screen elements, the content can be utilized across various platforms, including the website and social media. As a result, it is presented optimally in all contexts, creating a cohesive and appealing product environment.
Partner Landing Page
Extra bonus — personal website for all beauty partners
In addition to the main website, all CHANNOINE Beauty partners directly benefit from their own website, which automatically integrates the functions and content of the main site along with additional personalized elements. Users can explore product ranges and expertise and request individual consultations.
