Emotional Product Experiences through Motion Design & Storytelling.
GRASS offers excellent motion design and turns the opening and closing of furniture into an experience. In this context the idea was born to use the possibilities of 3D content, animations and storytelling to create a unique and emotional brand experience across all touchpoints and channels.
The freedom of interaction between design, animation and development is unprecedented with Webflow. A unique pilot project for all subsequent product pages and a milestone for us that was rewarded with an Awwwards SOTD, among other things.
The big challenge of this relaunch was to transform the core themes and values of the GRASS brand into the digital world. We have now managed to do justice to the premium claim of our products in the digital presence as well. The look and feel of the new website gives users a clear picture of what GRASS stands for.