The path to Paul Green's digital brand presence.

Paul Green is an internationally renowned manufacturer of high-quality shoes for women, characterised by timeless design, outstanding quality and a focus on sustainability. The reorientation of the brand was also intended to make precisely these values perceptible and tangible on the new brand website.

Project Highlights

Brand Values

To differentiate in the highly competitive fashion market, the focus was placed on high-quality design and emotional user experiences. The brand personality and values can be felt throughout the website.
Content Enabling

In order to do justice to the new high-end design, all visual content was re-shot. During training sessions, the client was also given many tools to revise all the web texts.
Time-to-Market

The new website was launched within 6 months. Both agile project management and an efficient project set-up based on Pimcore enabled a targeted and smooth implementation of the project.
Full integration

Pimcore's open connectivity enables automated synchronisation with the internal product and retailer database. This ensures an up-to-date data status on the website.
Easy collection change

Thanks to the optimised and structured design of the new PIM system, changing collections is no longer a problem. The editors manage all marketing texts via the Pimcore backend and can use the preview function to check the result before the new collection is published.
Safe for the future

Due to the modular and component-based design, the new website can be easily expanded with new functions, allowing for innovative further development over several years.

Sustainable Design System

Rebranding while focusing on brand values

The new brand manual was transferred to the online world in a smart way. With many small animations and attentively designed details, the new orientation of the brand is emphasised. The new brand values with a focus on women and sustainability are always in the foreground. From the subtle design language to sustainable messages, this orientation runs through the entire website. Interactive elements and animations add a playful touch to Paul Green's online presence and invite users to explore the brand and products.

Thanks to agile project management, effective communication and jointly defined goals, the relaunch was a complete success. We are proud of the result and look forward to constantly developing the project further and walking part of the way together.

Nina Schwebach

Lead Digital Project Manager

Clean, inspiring and emotional

Presentation of the products

The product section of the new Paul Green website plays in the top league. The appealing presentation of the products captivates visitors and potential customers and conveys a first-class website experience. Particularly noteworthy is the innovative retailer search, which seamlessly links the online world with stationary retail. In the background, the set-up with Pimcore and a Product Information Management (PIM) enables a structured organisation of the products and ensures a quick update of the data during collection updates. As a result, the product area always remains up-to-date and always presents the latest trends to users in a clear and at the same time visually appealing way.

New design. New content.

Based on the new design system, a solid foundation for the new website was created. Through intensive consultation and exchange between pixelart and Paul Green, the website content and all products were re-shot to support the new web design with fresh and engaging content.

Sustainability as an integral component

Sustainability is the second major brand pillar at Paul Green. From environmentally friendly materials to sustainable production, Paul Green consistently pursues the goal of creating a sustainable future. The relaunch ensured that the themes around sustainability always resonate and that all information is made accessible in a simple and understandable way. In keeping with the theme of sustainability, we rely on the targeted and optimised use of resources of our hosting partner platform.sh for cloud hosting.

Bold & significant

Strong elements such as a running line in the highlight colour, large-format headers and visually memorable displays of facts and figures repeatedly make meaningful statements throughout the Paul Green website. This targeted visual design gives the website an impressive presence and supports the communication of important information.

Editorial Inspiration

Trends and current stories in Paul Green Magazine

The new Paul Green website also has its own magazine section that presents the latest stories, trends and new collaborations. Here, the products are vividly presented and linked to the social media channels. The magazine is regularly updated with new content from Paul Green to keep target groups up to date and offer inspiring insights into the world of the brand.