Digital brand & unique e-commerce rental platform
Bründl is a leading sports equipment retailer and rental service operator in the Austrian Alps and is always ready to go in completely new and unique directions.
Rentals and a corporate experience. The shared goal was to create a uniform brand image combined with a unique rental experience for Bründl. Our guiding question was: "How can we transport Bründl Sports's passion for sports and the experience of their excellent advice and service into the digital world?"
Digital expertise in all fields
The joint success of this high-impact business project is explained by working together with the customer and all our partners in a single project team. We always kept the ultimate vision in mind as we drafted and developed concept design, customer journeys and rental processes. The all-UI/UX design was continuously tested and optimised as a prototype. Considerations for the promotion and launch campaign were make at an early stage.
The foundations for a highly proficient and scalable overall system were laid with sophisticated system architecture. The technologies chosen were Magnolia and commercetools.
Insights into the workshops.
Transparent communication, mutual respectful interaction and a functioning feedback culture are the secret to productive collaboration. Joint workshops dealt with the entire scope of specified details that entered the roadmap. Site visits to the shops and logistics centres were the key to an almost perfect understanding of Bründl Sports and its business.
In our role as digital lead agency, together with Bründl IT we designed the entire rental procedure, from reservation to collection at the shop. We integrated the internal merchandise inventory POS rental systems, and also developed the holistic concept for the interfaces. The issues of security, performance and scalability were given utmost priority in all decisions.
Supreme customer service.
Now, customers of Bründl Sports will be able to experience digital magic moments, including interesting magazine articles, newly-created brand and product worlds. Site visitors can find infomation on the top events in Alpine regions, and be able to register for tickets.
Flexibility for rental customers.
Rental customers can use recommendations and the ski/bike finder to discover tailored sports equipment for a perfect holiday. Subsequent changes or additions to reservations and personal details can be made online until shortly before orders are due to be collected in the shop. Smart communication routes to customers before the holiday begins, and opportunities to rate the service online after returning the equipment, are all part of the rental experience.
Respectful, uncomplicated, honest: Above all it's the way we're able to collaborate that repeatedly confirms pixelart as the right choice of partner. We always enjoy our time working together, and the extraordinary results we achieve. That's still true now, as the agency is actively helping us find and develop solutions. We would choose pixelart every time!
Together along the road ahead
This project is just the first successful stage of a joint tour of the summits with Bründl Sports. Ongoing changes, seasonal developments and continued digital marketing for the purposes of promotion and visibility are integral parts of this positive collaboration.
