Travel passion meets active vacation – international multi-brand platform for travel.
The Eurofun Group, with more than 10 companies, is a leading travel provider and offers a wide range of active trips in various European countries. The attractive presentation of the diverse offering and the easy path from finding your dream trip to booking are the focus of the new platform.
AI enhances platform
AI update: Automated content and intelligent responses
With targeted AI functions, tour data, images, and FAQs are processed more intelligently and presented in a tone appropriate for twelve brands. AI thus provides support where it creates real added value: in terms of orientation, quality, and speed.
AI summaries
Long tour descriptions are automatically condensed into concise short texts when published in Magnolia. In-context learning uses examples and context from the CMS to create compact, understandable content without fine-tuning.
Multilingual image metadata
A multimodal vision model analyzes each image directly upon upload to Cloudinary and generates titles and alt text in six languages. Context from the folder structure and tour data is incorporated, and the metadata is automatically written back to Magnolia. As part of this implementation, 90,000 existing images in Cloudinary were also automatically revised with titles and alt text by the AI. Accessibility, SEO, and consistent quality across all brands and markets.
FAQ Search Agent
A central search bar answers tour-related questions via Agentic RAG. Content is retrieved from the shared vector database and formulated by the model in the appropriate brand style. The database is always context-related to the current tour details page and the client-specific FAQ data from Magnolia. Metadata filtering when querying the vector database allows results to be found more precisely.
Answers are accurate, context-related, and available in a matter of seconds.
TECH DEEP DIVE
Central AI framework in AWS Bedrock
The AI functions operate within a central framework for all Eurofun brands. A shared vector database provides tour and FAQ content and filters it by client, language, and content type. We use AWS Bedrock to control model selection and orchestration, such as Claude Sonnet for complex answers or Haiku for fast, cost-efficient inference. Key components include brand-specific, versioned prompt templates with guardrails and consistent few-shot examples that ensure quality, stability, and cost control.
PROJECT HIGHLIGHTS
The Eurofun Group's new platform not only makes it much easier to maintain and service the system, but also offers users various functions that contribute to an improved information hierarchy and a positive user experience.
Simple and target-oriented search
For users with a clear travel destination, the advanced tour search offers the quickest route to their dream trip. Numerous filters allow precise customization of the results. All relevant information and travel options are available on the tour details page, and the booking form is always just a click away.
Thanks to the combination of agile project management, efficient communication and aligned goals, the relaunch was a real success. We are proud of the result and look forward to continuously developing the project and driving it forward together.
SEE+FEEL
A vivid Design System
The new design system is of central importance as it is the key to a consistent visual experience and excellent usability.
A carefully crafted color scheme, consistent typography hierarchies and fully responsive design resulted in a versatile and vibrant user interface design that stays true to the brand's DNA.
SOLID FOUNDATION
A powerful, technical foundation that fully meets the requirements of the multi-client environment.
![[Translate to English:] Technisches Fundament für die Multi-Mandanten-Plattform der Eurofun-Gruppe](https://img.pixelart.at/w_1000,q_80,f_inside,v_9b9770fbe6/fileadmin/cases/Eurofun/Technik-Grafik-update.png "[Translate to English:]")
POWERFUL ARCHITECTURE
Technological backbone for full performance
The development of the travel platform places high demands on the scalability and flexibility of the technologies used. The management of several hundred thousand digital assets, tour data, prices and ratings is based on highly scalable cloud services and Magnolia DX.
Various AWS services serve as a technical backbone that guarantees smooth and efficient data processing and availability. This technological basis enables us to offer a powerful and future-proof platform that can adapt flexibly to the dynamic requirements of the travel market.
With pixelart, we have taken the next step for our international active travel platform: a completely new Magnolia and server setup, a crisp concept and fresh designs. This makes it even easier to find and book our active tours. The pixelart team was efficient, flexible and uncomplicated in their communication and overall project implementation.
FUTURE PROOF
The Eurofun Group's digital journey continues
The shared multi-client setup results in numerous synergy effects, including comprehensive content sharing between several subsidiaries. Thanks to a detailed rights and role system, it is possible to segment the content in a targeted manner and use it on different pages. At the same time, the scalability of the solution opens up a wide range of opportunities for the future and additional growth through further sub-brands or subsidiaries.
